Styling our college apartments

@laurenbrown2307

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SoundTikTok sound · original sound - laurenbrown2307

Promoted product

At Home

Why it worked

This video likely performed well due to its relatable premise of college apartment styling on a budget, combined with a clear visual demonstration of two distinct aesthetics. The interactive element of asking viewers to vote on their favorite style encourages engagement.

Summary

Two creators style their college apartments with a $500 budget from At Home, showcasing two different aesthetics: classy and elevated, and boho chic. They ask viewers to comment on whose style they prefer and encourage shopping at At Home for back-to-school.

Structure

1Introduction and budget reveal
2Creator 1's 'classy and elevated' room styling
3Creator 2's 'boho chic' room styling
4Viewer engagement: style off poll
5Call to action: shop at At Home

Product placement

At Home: ACTS - it is the store where the creators shop for apartment decor. Removing it would change the video's premise. It is the substrate for the shopping trip. 'LIVE LAUGH MARRY RICH' pillow: APPEARS - it is a decorative item on a bed. Removing it would not change what happens in the video.

Call to action

comment down below what you think I should put in there to elevate the space let us know down below who you think won the style off classy and elevated or boho chic make sure to go check it out for back to school shopping

Original caption

Part 2 of creating our dream college apartments, use code AHJML for 15% off!! #AtHomeBackToCampus#AtHomePartner#collegeapartment#ohiostate#backtoschool @At Home

More from @laurenbrown2307

On-screen text

Styling our college apartments With a $500 budget at At Home come on in to see the finished product on my side of the room I went for a classy and elevated vibe I love this fur throw I originally got three big frames to hang above my bed in my apartment but since this is a trial run I only put one up but I don't know what prints to put in it Option 1 Option 2 Option 3 so comment down below what you think I should put in there to elevate the space I went for a boho chic vibe with a natural color palette and wood and floral accents I also love this artificial plant I feel like it really gives the space some life let us know down below who you think won the style off classy and elevated or boho chic we got all of our stuff from At Home make sure to go check it out for back to school shopping

Transcript

Last video we gave ourselves a $500 budget at At Home to turn our boring college apartments into our dream space come on in to see the finished product on my side of the room I went for a classy and elevated vibe I love this fur throw I originally got three big frames to hang above my bed in my apartment but since this is a trial run I only put one up but I don't know what prints to put in it Option 1 Option 2 Option 3 so comment down below what you think I should put in there to elevate the space I went for a boho chic vibe with a natural color palette and wood and floral accents I also love this artificial plant I feel like it really gives the space some life let us know down below who you think won the style off classy and elevated or boho chic we got all of our stuff from At Home make sure to go check it out for back to school shopping