Michael Elefante @melefante6

@melefante6

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Why it worked

The post challenges a common financial fear by reframing debt as a strategic tool for wealth generation, using a bold and specific financial claim to capture attention.

Summary

The post challenges the conventional view of debt, stating that being $16M in debt at 33 years old is not terrifying. It argues that this debt controls significant assets generating substantial revenue and tax savings, positioning debt as a tool rather than an enemy.

Structure

1Introduction of significant debt
2Contrast with common fear
3Reassurance of not being terrified
4Explanation of debt's asset control and revenue generation
5Redefinition of debt as a tool, not an enemy

On-screen text

Michael Elefante @melefante6 We're $16M in debt at 33 years old. Most people would be terrified. We're not. Because that $16M in debt controls $30M in assets that generate $3M/year in revenue and save us 7 figures in taxes annually. Debt isn't the enemy. Ignorance about how to use it is.