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All breakouts
16.0Talking HeadResult / Flex hookLifestyle
Hook
probably one of the best concealers ever
@phylenciaga
24.4K followers · usually 7.7K views a post
Views
120.4K
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9.4K
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Why it worked
The creator uses a relatable "get ready with me" format and provides a specific product recommendation that addresses common user pain points (drying, cakey appearance), making it a valuable native mention.
Summary
The creator shares her makeup routine, highlighting that she only uses concealer and specifically recommends the NYX Bare With Me Hydrating Face & Body Concealer Serum. She praises its ability to not dry out the skin or look cakey.
Structure
- 1Introduction to makeup routine with only concealer
- 2Questioning the effectiveness of concealers
- 3Revealing the recommended product: NYX Bare With Me Concealer Serum
- 4Praising the product's performance and benefits
Product placement
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum: ACTS - it is used to conceal under the eyes and on the face, and is presented as a product that is good for the skin. Removing it would change what happens in the video.
Original caption
Also this concealer should last you well over a year 🙌🏽 Bare With Me Hydrating Face & Body Concealer Serum @NYX Professional Makeup
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