I'll never get over my bright under eye and this $6 concealer ",

The video leverages a common beauty concern (brightening under-eyes) and offers an affordable solution, making it relatable and shareable. The creator's genuine enthusiasm and the product's low price point encourage viewers to try it.

The creator demonstrates applying a $6 Hard Candy concealer to their under-eye area, expressing their love for the product and its affordability. The video highlights the concealer's effectiveness in brightening the under-eye.

Hard Candy Concealer: ACTS - its interface is operated to apply concealer to the face, and a visible result (concealed under eye) comes from it. Removing it would change what happens in the video.