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10.8Talking HeadCuriosity Gap hookB2B
Hook
She has an HOUR to start a business! 😱
@simonsquibb
9.0M followers · usually 438.3K views a post
Views
4.7M
Likes
464.6K
Comments
898
Shares
1.3K
Why it worked
The video leverages a compelling premise of starting a business in an hour, combined with a clear incentive and a tangible product reveal. The creator's direct engagement and the interviewee's quick execution create a narrative of rapid success.
Summary
A man challenges a woman to start a social media marketing agency in one hour. After she agrees to create a post for his new coffee brand, DreamBrew, in exchange for £500 if it gets a million views, she successfully sets up the agency and names it 'Laonda Agency'.
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Transcript, structure and on-screen text
5 beats, a 190-word transcript and 1 lines of on-screen text — the parts you need to write your own version.
Original caption
A business is born… 🥹 Make sure to follow @DreamBrew to hear the latest! #simonsquibb #business #dreambrew
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