She has an HOUR to start a business! 😱

@simonsquibb

9.1M followers · usually 507.0K views a post

Views

4.7M

Likes

464.6K

Comments

898

Shares

1.3K

SoundTikTok sound · original sound - simonsquibb

Promoted product

DreamBrew

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Why it worked

The video leverages a compelling premise of starting a business in an hour, combined with a clear incentive and a tangible product reveal. The creator's direct engagement and the interviewee's quick execution create a narrative of rapid success.

Summary

A man challenges a woman to start a social media marketing agency in one hour. After she agrees to create a post for his new coffee brand, DreamBrew, in exchange for £500 if it gets a million views, she successfully sets up the agency and names it 'Laonda Agency'.

Structure

1Challenge issued: start a business in one hour
2Interviewee agrees to create a social media post for a new coffee brand
3Deal struck: £500 for a million views
4Interviewee sets up 'Laonda Agency' in one hour
5

Original caption

A business is born… 🥹 Make sure to follow @DreamBrew to hear the latest! #simonsquibb #business #dreambrew

More from @simonsquibb

Product placement

DreamBrew: A coffee brand that people can now buy. It appears on a can that the creator shows to the interviewee. Removing it would change the subject of the post the interviewee is asked to create. Adidas: A brand of clothing worn by the interviewees. It merely appears as part of their uniforms. Removing it would not change what happens in the video.

Call to action

Follow @DreamBrew to hear the latest!

On-screen text

She has an HOUR to start a business! 😱

Transcript

Do you have a dream? Yeah I do. Go on... Can I have 5 minutes to think about it first? The world's listening. Okay. Okay. I really want to make a social media marketing agency. Any particular genre or... Currently, I'm studying fashion marketing. I'm not a fashion icon, but how about you do a post for me? If it gets a million views, I'll give you £500. I'll give you 500 pounds. Deal. Always sell not the time. Okay. Okay. What's your agency going to be called? I haven't got that far. I'm going to have a workout for an hour. When I come back, you have to set up a social handle. Okay deal. Go go go. See you in a minute. So if you got your name? It's Laonda. Laonda Agency. What does that mean? The wave. The wave is born. This is what I want you to make the post about. This is DreamBrew new coffee brand that people can now buy. I got you. And we'll tag you so everyone can see. Are you ready to see what she can do? Amazing, let's do it.