Controversial take

Controversial take but every employee should be on camera Starbucks Currys And M&S is killing it with Kathryn Turner But there are levels to this game Level 1: Bronze Where employees are forced to post No strategy Your boss walks to your desk And says post something and make it go viral tomorrow The content never works because people look like they're being held hostage Two jobs both stressful for the salary of one Level 2: Silver Where you've got multiple consistent faces So if one person leaves The brand doesn't die overnight This is Jennifer Hudson's talk show Employees aren't necessarily known by name Almost like members of a choir Level 3: Gold Five years ago, we started building The Diary of a CEO The team is industry famous The brand has a repeatable format Income bonuses, paid speaking gigs When they launch a product, it's everywhere Because the employees are the distribution M&S Hallelujah Level 4: Platinum This is rare. Look at SheerLuxe whose high profile employees are signed talent They built a separate management agency for their own staff So when one does a brand deal, SheerLuxe takes 20% Separate talent contracts Potentially equity The SheerLuxe Girls' Hot Takes... The content is so distinctive and the brand is so culturally relevant That working there is a flex But what separates them all is the strategy