He IGNORED me!

@simonsquibb

9.1M followers · usually 507.0K views a post

Views

1.8M

Likes

141.4K

Comments

2.0K

Shares

1.2K

SoundTikTok sound · original sound - simonsquibb

Promoted product

Tide

All your business finance needs in one app, from banking to credit. Join over 1.5 million SMEs worldwide, and get back to doing what you love.

5 videos5 creators

Why it worked

The video combines a relatable scenario (being ignored) with an unexpected offer (hiring a stranger for a UX design job), creating intrigue. The subsequent promotion of Tide is integrated as a solution to the stranger's immediate need for a business account, making the offer feel more organic and less like a direct advertisement.

Summary

A man approaches a stranger asking for a picture, but instead offers him a job designing a UX for his new drinks brand, DreamBrew. The stranger agrees to the job for £1500, and the man then promotes Tide business accounts, offering a £50 bonus with a specific code.

Structure

1Man approaches stranger, asking for a picture.
2Stranger offers a job designing UX for his new brand, DreamBrew.
3Stranger agrees to the job for £1500.

Original caption

I launched his business ON THE SPOT! 😱 If you complete a @Tide application and spend £100 within 3 months of opening an account, they’ll give you £50 FREE with code ‘SIMON’ (T&Cs APPLY). Just click the link in bio to sign up. And make sure to follow @DreamBrew to hear the latest! AD #simonsquibb #dreams #business

More from @simonsquibb

Product placement

Tide: ACTS - it is a business account that provides a £50 bonus when signing up with a code and spending £100. Removing it would change the video's call to action and promotional offer. DreamBrew: ACTS - it is a new drinks brand that the creator is launching and is the subject of the video's promotional offer. Removing it would change the video's subject and promotional offer. Simon Squibb: APPEARS - it is the name of the creator, who is the subject of the video. Removing it would change who the video is about, but not the core promotional message.

Call to action

Get £50 from Tide when you sign up with code 'SIMON' (T&Cs APPLY). Link in bio. Use the code 'SIMON' when you do it, because when you spend £100, you get £50 back. But then I can send you the money to your account. You've got a company now. I'm your first client. And then let's do something absolutely amazing. Brilliant. showing people how buying this coffee funds dreams.

On-screen text

He IGNORED me! So I hired a fan instead... Excuse me. Oh my God. It's Simon Squibb! Could I just get a picture? Oh, can I? I would love to be a UX designer. Why are you not already doing it? Because I'm going to University is a waste of time. I'm launching a new drinks brand called DreamBrew. Take it. I want you to do a UX design for me for the app on this, so the community can come on and see everyone we fund from this coffee. I'm hiring you. How much? £1,500. That's a confident number. I wasn't expecting it. Alright mate. So, set up a Tide Business account Get £50 from Tide when you sign up with code 'SIMON' (T&Cs APPLY) Link in bio Okay. Use the code 'SIMON' when you do it, because when you spend £100, you get £50 back. But then I can send you the money to your account. Thank you! You've got a company now. I'm your first client. And then let's do something absolutely amazing. Brilliant. how buying this coffee funds dreams. Thank you!

Transcript

Excuse me. Oh my God. It's Simon Squibb! Could I just get a picture? Oh, can I? I would love to be a UX designer. Why are you not already doing it? Because I'm going to University is a waste of time. I'm launching a new drinks brand called DreamBrew. Take it. I want you to do a UX design for me for the app on this, so the community can come on and see everyone we fund from this coffee. I'm hiring you. How much? £1,500. That's a confident number. I wasn't expecting it. Alright mate. So, set up a Tide Business account Okay. Use the code 'SIMON' when you do it, because when you spend £100, you get £50 back. But then I can send you the money to your account. Thank you! You've got a company now. I'm your first client. And then let's do something absolutely amazing. Brilliant. how buying this coffee funds dreams. Thank you!