He IGNORED me!

@simonsquibb

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Promoted product

Tide

All your business finance needs in one app, from banking to credit. Join over 1.5 million SMEs worldwide, and get back to doing what you love.

3 videos3 creators

Why it worked

The video combines a relatable scenario (being ignored) with an unexpected offer (hiring a stranger for a UX design job), creating intrigue. The subsequent promotion of Tide is integrated as a solution to the stranger's immediate need for a business account, making the offer feel more organic and less like a direct advertisement.

Summary

A man approaches a stranger asking for a picture, but instead offers him a job designing a UX for his new drinks brand, DreamBrew. The stranger agrees to the job for £1500, and the man then promotes Tide business accounts, offering a £50 bonus with a specific code.

Free account

Transcript, structure and on-screen text

5 beats, a 160-word transcript and 48 lines of on-screen text — the parts you need to write your own version.

Original caption

I launched his business ON THE SPOT! 😱 If you complete a @Tide application and spend £100 within 3 months of opening an account, they’ll give you £50 FREE with code ‘SIMON’ (T&Cs APPLY). Just click the link in bio to sign up. And make sure to follow @DreamBrew to hear the latest! AD #simonsquibb #dreams #business