At a certain age you powder your undereyes and then you look in sunlight or your car mirror and it’s a cakey wrinkled disaster.

@ericataylor2347

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SoundTikTok sound · original sound - ericataylor2347

Promoted product

Doll10 glow balm

Why it worked

The video addresses a common makeup problem (creasing under the eyes) and offers a solution with added skincare benefits, presented in a relatable, authentic way with a soft sell.

Summary

The creator demonstrates how to use Doll10's glow balm to prevent creasing under the eyes, highlighting its skincare benefits and natural finish. She explains that the product treats the skin while worn, reducing lines and darkness.

Structure

1Problem: cakey under-eye powder
2Solution: Doll10 Glow Balm
3Application technique
4Skincare benefits explained
5Final result: prep, set, refresh

Product placement

Doll10 (makeup brand): used to create a makeup look, specifically a glow balm. Removing it would change the makeup look being created. Erica Taylor (creator's name): appears on screen and is spoken. Removing it would change the video's context.

Original caption

At a certain age you powder your undereyes and then you look in sunlight or your car mirror and it’s a cakey wrinkled disaster. That’s why I created with Doll10 the glow balm. Shade 1 is light to tan and shade 2 tan to deep - they are both very sheer and are made to work with or without your concealer #makeupover40 #tiktokshop #makeup

More from @ericataylor2347

On-screen text

Commission paid

Transcript

At a certain age you powder your undereyes and then you look in sunlight or your car mirror and it’s a cakey wrinkled disaster. That’s why I created with Doll10 the glow balm. Shade 1 is light to tan and shade 2 tan to deep - they are both very sheer and are made to work with or without your concealer #makeupover40 #tiktokshop #makeup Put powder under your eye. And then you think, wow. That looks great. Until you look into that beautiful car light. What? And that's exactly why I made the Let's Glow Eye Balm with Doll10. Ready? You look. Never fear. It's going to release the crease without removing your makeup. You place it and then you're going to take your fingertip. Right back over. The area. Again, here we go. Don't be scared. Be prepared. Besides getting rid of the lines, it's treating as you wear it. It has nice cinemide. It has caffeine for puffiness. It has lipids and peptides for lines, trying exylic acid for darkness. So it's actually treating as you wear it. It releases the creases. This is 49, filter free and natural light and that is what this is for. Prep, set, and refresh on the go.