Why it worked
The post addresses a timely public health concern (Cyclospora outbreak) and offers practical, actionable advice that also taps into broader consumer interests like reducing food waste and saving money. The visual appeal of the berries and baked goods likely contributed to engagement.
Summary
This photo post provides information about the Cyclospora outbreak and offers solutions for dealing with potentially affected berries. It suggests cooking berries to kill parasites and provides several recipe ideas like syrup, jam, muffins, cookies, and pies to reduce food waste and save money.
Structure
- 1Warning about Cyclospora outbreak
- 2Solution: cook berries
- 3Recipe ideas: syrup, jam
- 4Recipe ideas: muffins, cookies, pies
- 5Call to reduce food waste and save money
On-screen text
DON'T throw away your berries because of the Cyclospora outbreak ❌
You can kill the Cyclospora parasites by cooking them to at least 158 F
SOME IDEAS:
Syrup for your coffee/ pancakes
JAM 😊
MUFFINS 🥰🍪
COOKIES 🥰🍪
PIES 🥧
Save money and reduce food waste because are wayyy too expensive for this right now!! 🫐