COLORFUL BRANDY HAUL

@oliviamassucci

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SoundTikTok sound · Sakura-lined street

View velocity

+493 views over 15.8d · ~31/day · 5 observations

Promoted product

Brandy Melvillebrandymelville.com

Official Store of Brandy Melville in the United States. Shop online to purchase tops, bottoms, accessories and more.

45 videos28 creators

Why it worked

The video leverages the popularity of the Brandy Melville brand and the creator's relatable "haul" format, showcasing trendy and colorful items that appeal to a fashion-conscious audience.

Summary

The creator showcases a haul of colorful clothing items from Brandy Melville. She displays various tops and shorts in different colors and styles, expressing her excitement about the pieces and their versatility.

Structure

1Introduction to the haul
2Showing teal foldover pants
3Showing a teal top
4

Original caption

Brandy is really giving us all of the color vibes right now 🩵🧡🩷 ##brandymelville##brandyhaul##newportbeach

More from @oliviamassucci

Product placement

Brandy Melville (brand): clothes are shown and discussed. Removing it would change what happens in the video.

On-screen text

COLORFUL BRANDY HAUL

Transcript

I did some damage at Brandy. Let's do a haul. Starting off with the teal capri foldovers. These are so cute. I also love them. I'm just obsessed with the color. Just like everybody else. I had to get this top to go with it. I like this one because it's more loose around the armpit. I have hyperhidrosis if you know, you know. So I like when it's a little more loose. This is a really light baby pink. Definitely the most lightweight Brandy tee I've ever had to. It's so good. This is a coral tank top. Just can't go wrong. Well, this one was different. I like the little racer back. And I like how it's a little longer. Same cut as the teal. Just in white. Same with these. Almost the same. But these are in white. Obviously. I like them with all those colors. This will look really good too. Can't forget about these either. These are like true Brandy shorts. I thought these were really cute. They kind of give that vintage vibe. Same with these. Almost the same. But these are in white. Obviously. I like them with all those colors. This will look really good too.