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23.1Talking HeadStory Open hookHealth
Hook
smelling good on the outside vs..
@ofeemi7
178.1K followers · usually 41.3K views a post
Views
955.5K
Likes
75.9K
Comments
60
Shares
1.7K
Why it worked
The video uses a relatable contrast between external and internal self-care, appealing to a desire for holistic well-being and a pleasant scent from the inside out. The visual of preparing a natural drink is also aesthetically pleasing and aspirational.
Summary
The video contrasts smelling good on the outside with smelling good on the inside. It shows someone applying perfume to their body and then preparing a drink with grapefruit and cloves, implying that internal wellness contributes to overall good scent.
Structure
- 1Applying perfume to the outside
- 2Preparing a grapefruit and clove drink
- 3Drinking the internal wellness beverage
On-screen text
smelling good on the outside
vs..
on the inside
Original caption
Clove tea to smell good from the inside out💋 #bodycareroutine #fragrance #clovewater #selfcaretiktok
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