Why it worked
The video effectively targets a common skincare concern (acne) with a specific ingredient (azelaic acid) and provides a clear, comparative ranking of products. This format offers viewers actionable advice and product recommendations, driving engagement.
Summary
This slideshow ranks three different azelaic acid serums for acne-prone skin: ANUA, SKIN1004, and ABIB. Each slide highlights the key ingredients and benefits of the serums, suggesting which skin concerns each product is best suited to address.
Structure
- 1Introduction to acne-safe azelaic acid serums
- 2Showcasing ANUA serum
- 3Showcasing SKIN1004 serum
- 4Showcasing ABIB serum
Product placement
ANUA: ACTS - it is a serum that is applied to the skin to help with acne. Removing it would change the video's focus on skincare products. APPEARS - its brand name is visible on the bottle. Removing it would not change what happens in the video.
SKIN1004: ACTS - it is a serum that is applied to the skin to help with acne. Removing it would change the video's focus on skincare products. APPEARS - its brand name is visible on the bottle. Removing it would not change what happens in the video.
ABIB: ACTS - it is a serum that is applied to the skin to help with acne. Removing it would change the video's focus on skincare products. APPEARS - its brand name is visible on the bottle. Removing it would not change what happens in the video.