Why it worked
The video uses a visually intriguing close-up and a provocative on-screen text hook to capture attention. The subsequent application of an unknown substance under the eye creates curiosity, prompting viewers to watch for the explanation provided in the caption.
Summary
The video shows a person applying a brown substance under their eye with a brush, then touching their face. The on-screen text states "things I'd NEVER do if I wanted clear skin". The caption provides three skincare tips: not using a cleanser in the morning, checking skincare ingredients before buying, and trying azelaic acid.
Structure
- 1Close-up of face with text overlay
- 2Applying substance under eye with brush
- 3Touching face
On-screen text
things I'd NEVER do if I wanted clear skin