Why it worked
The video uses relatable visuals of acne and the overwhelming feeling of having too many skincare products, tapping into a common struggle for viewers interested in skincare.
Summary
The video shows a person with acne and then a drawer full of skincare products. The text overlays suggest a desire for change and that change was made. The creator is Ofelia, who shares skincare and beauty tips.
Structure
- 1Showing acne
- 2Expressing desire for change
- 3Showing a drawer of skincare products
- 4Indicating change was made
On-screen text
you
you said
you said "change"
you said "change"
you said "change"
so
so I
so I did