Why it worked
The video effectively uses a 'before and after' narrative combined with a visually appealing showcase of multiple skincare products and healthy food options, appealing to a common desire for clear skin and a healthy lifestyle.
Summary
This slideshow showcases a skincare routine for achieving clear skin, featuring azelaic acid serums, acne-safe sunscreen, and hypochlorous acid. It contrasts a "before" state of constant breakouts with an "after" state of clear, healthy skin, also including healthy dessert and carrot juice options.
Structure
- 1Before: constant breakouts
- 2After: clear healthy skin
- 3Azelaic Acid Serums
- 4Acne Safe Sunscreen
- 5Hypochlorous Acid
- 6Healthy Desserts & Carrot Juice
Product placement
SKINTOPIC LAB IN NATURE Azelaic Acid 10% Ampoule (ACTS - it is a serum applied to the skin to treat acne, removing it would change the video's outcome) - removing it would change what happens in the video.
Abib 7.325 Azelaic acid 7% Sea moss 0.325% (ACTS - it is a serum applied to the skin to treat acne, removing it would change the video's outcome) - removing it would change what happens in the video.
Anua Azelaic Acid 10+ Hyaluronic Acid (ACTS - it is a serum applied to the skin to treat acne, removing it would change the video's outcome) - removing it would change what happens in the video.
COSRX Ultra-Light Invisible Sunscreen (ACTS - it is a sunscreen applied to the skin, removing it would change the video's outcome) - removing it would change what happens in the video.
Dr. Althea Rapid Hypochlorous Acid Rescue (ACTS - it is a mist applied to the skin to kill bacteria, removing it would change the video's outcome) - removing it would change what happens in the video.