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Reply to @safiyapibrahim2.0 lindedin is so "useless" You need to give a sh*t about your LinkedIn (Part 2) In my last video I told you exactly why you need to give a shit about your LinkedIn. Not just if you are a reality TV star, but why everyone should care about LinkedIn. So let's say you believe me. You know it's important. So now what? There are three things I always recommend to everyone, including the hundreds of students I have taught, on how to build their LinkedIn presence, whether they are job seekers or people trying to create content on LinkedIn. First, you have to actually show that you give a shit about your LinkedIn. 1. Show that you give a sh*t I'm not saying that you need to become an influencer, but you do need to get to at least 500 connections. 500+ connections That is the minimum threshold that signals to employers that you are actually active on LinkedIn. The way you think about it is that every one of those 500 connections is a potential chance to be linked to an opportunity that you didn't even know existed before. It represents a person who could open a door for you one day without you ever asking. Now, 2. Fix your LinkedIn profile the second step is to fix your profile. 2a. Turn off private mode First of all, it should not be private. A lot of people who commented on my Love Island LinkedIn videos were telling me like, this is creepy. This is parasocial. LinkedIn feels off limits because it's professional. Maybe those Love Islanders aren't showing their faces because they're on private mode. Okay, here's my hot take. It shouldn't Be LinkedIn should not feel off limits. And no one, not even reality T V. Stars, should be on private mode on LinkedIn because you never know who is going to land on your page. It could be like, a future employer. And if they cannot tell who you are because your name or your profile picture are anonymised, that is friction right there that will cause them to scroll to the next person, especially if they have hundreds of other profiles to get through. And that is a lost opportunity. Let's say your profile isn't private. 2b. Keyword-optimize your profile Next, you need to fill it with keywords that are tied to your target role. Experience section Headline About They cannot be very deep down in your experience section, but they need to be in your headline, your about section, and even in your banner too. LinkedIn's matching algorithm that allows job seekers to be matched with potential opportunities comes down to the keywords that are sitting in your profile. So you want your profile to have obvious signs of the role and the industry you are targeting, but so that people who are recruiters can match you to those opportunities. But also so that people who are, um, outside of your network can open doors for you one day if they happen to, like, stumble upon your, your profile and they can see exactly what you are targeting. 3. Post on LinkedIn!! Third step after you have fixed your LinkedIn profile is to actually post. I know That sounds scary, but posting is the most overlooked, easiest, and honestly like the only way to actually proactively push your profile out to the people who matter in your industry. Not just recruiters, but also hiring managers and people who could potentially refer you one day. Again, you don't need to be an influencer. But what what you do need to do is share what you're working on, What you're working on What you're learning What you think deeply about share what you're learning, and what you are thinking about deeply within your industry. Because you want to be discovered for your own original ideas on LinkedIn, not just because you reacted to somebody else's through like a like or just like a great post comment. Now I am going to venture to guess that most of you are probably stuck on part 2 of optimising your LinkedIn profile. So I have a free LinkedIn profile audit checklist that you can download Comment AUDIT to get my free LinkedIn profile audit checklist section by section to make sure that it is optimised for your target roles. Comment audit below and I will send it to you. And I hope you can now see why I care so much about LinkedIn and why you should too.

Transcript

In my last video, I told you exactly why you need to give a shit about your LinkedIn. Not just if you are a reality TV star, but why everyone should care about LinkedIn. So let's say you believe me. You know it's important. So now what? There are three things I always recommend to everyone, including the hundreds of students I have taught on how to build their LinkedIn presence, whether they are job seekers or people trying to create content on LinkedIn. First, you have to actually show that you give a shit about your LinkedIn. I'm not saying that you need to become an influencer, but you do need to get to at least 500 connections. That is the minimum threshold that signals to employers that you are actually active on LinkedIn. The way you think about it is that every one of those 500 connections is a potential chance to be linked to an opportunity that you didn't even know existed before. It represents a person who could open a door for you one day without you ever asking. Now, the second step is to fix your profile. First of all, it should not be private. A lot of people who commented on my Love Island LinkedIn videos were telling me like, this is creepy. This is parasocial. LinkedIn feels off limits because it's professional. Maybe those Love Islanders aren't showing their faces because they're on private mode. Okay, here's my hot take. It shouldn't be. LinkedIn should not feel off limits. And no one, not even reality TV stars, should be on private mode on LinkedIn because you never know who is going to land on your page. It could be like, a future employer. And if they cannot tell who you are because your name or your profile picture are anonymized, that is friction right there that will cause them to scroll to the next person, especially if they have hundreds of other profiles to get through. And that is a lost opportunity. Okay, let's say your profile isn't private. Next, you need to fill it with keywords that are tied to your target role. They cannot be very deep down in your experience section, but they need to be in your headline, your about section, and even in your banner too. LinkedIn's matching algorithm that allows job seekers to be matched with potential opportunities comes down to the keywords that are sitting in your profile. So you want your profile to have obvious signs of the role and the industry you are targeting, but so that people who are recruiters can match you to those opportunities. But also so that people who are, um, outside of your network can open doors for you one day if they happen to, like, stumble upon your, your profile and they can see exactly what you are targeting. Third step after you have fixed your LinkedIn profile is to actually post. I know that sounds scary, but posting is the most overlooked, easiest, and honestly, like the only way to actually proactively push your profile out to the people who matter in your industry. Not just recruiters, but also hiring managers and people who could potentially refer you one day. Again, you don't need to be an influencer. But what you do need to do is share what you're working on, share what you're learning, what you are thinking about deeply within your industry. Because you want to be discovered for your own original ideas on LinkedIn, not just because you reacted to somebody else's through like a like or just like a great post comment. Now I am going to venture to guess that most of you are probably stuck on part two of optimizing your LinkedIn profile. So I have a free LinkedIn profile audit checklist that you can download. Comment AUDIT to get my free LinkedIn profile audit checklist. Section by section to make sure that it is optimized for your target roles. Comment audit below and I will send it to you. And I hope you can now see why I care so much about LinkedIn and why you should too.

You need to give a sh*t about your LinkedIn (Part 2)

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