Why it worked
The post leverages the popularity of a reality TV star and her role as COO of a beauty brand to create an aspirational "smell good" routine. By showcasing specific, relatable products and sharing personal anecdotes about their scents, it creates a soft sell that feels authentic and desirable to followers interested in beauty and personal care.
Summary
This post features Leah Kateb, COO of Skylar Clean Beauty, discussing her favorite products that help her "smell edible." It highlights specific items like Nivea body wash, Lulu Candles, and Skylar fragrances, explaining their role in her routine and personal scent preferences.
Structure
- 1Introduction of Leah Kateb and the "smell edible" theme.
- 2Showcase of Nivea Almond and Coconut Body Wash.
- 3Showcase of Lulu Candles Jasmine, Oud & Sandalwood.
- 4Showcase of Skylar fragrances, specifically "True Love's Cake."
- 5Leah Kateb explains the inspiration behind Skylar's "True Love's Cake" fragrance.
Product placement
The post prominently features and discusses Skylar Clean Beauty fragrances, specifically "True Love's Cake," as well as Nivea Almond and Coconut Body Wash and Lulu Candles Jasmine, Oud & Sandalwood, all presented as favorites of Leah Kateb.