POV: you thought your new lip stain has been tampered with

The video uses a relatable "POV" scenario to create immediate intrigue and humor, drawing viewers in with a common concern about product tampering before revealing the product itself.

The creator opens a new e.l.f. lip stain and initially suspects it has been tampered with due to product on the stopper. After checking other videos and the packaging, she confirms it is normal and proceeds to apply the lip stain.

e.l.f. Cosmetics (brand): ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them. Removing it would change what happens in the video.