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Molten Chocolate
32.5Talking HeadContrarian hook
Hook
molten chocolate isn't sold out everywhere. it's just the black girl density index
@thesazedit
7.7K followers · usually 1.2K views a post
Views
38.4K
Likes
394
Comments
20
Shares
2
Selling · Other Product
Why it worked
The video uses humor and a relatable "scarcity" narrative tied to a specific demographic's experience to create engagement. The "black girl density index" is a clever and shareable concept that resonates with the target audience.
Summary
The creator humorously discusses the scarcity of a specific lipstick shade, "Molten Chocolate," which they attribute to "black girl density index." They demonstrate applying the lipstick and then a blush, implying these are the products in question.
Structure
- 1Introduction of the "black girl density index" concept related to product scarcity
- 2Demonstration of applying a lip liner
- 3Demonstration of applying blush
- 4Final look and implied satisfaction
Product placement
The creator applies a lip liner and then a blush to their face, implying these are the products being discussed.
On-screen text
molten chocolate isn't sold out everywhere.
it's just the black girl density index
Original caption
BGDI: the amount of black girl per square km. high density areas are experiencing shortages 🫣🤣 If you want to find molten chocolate in stock you need to go to the sticks, I’m talking countryside towns 😝#moltenchocolate #lipliner
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