Why it worked
The video likely worked due to the dramatic visual transformation of the hair texture, creating curiosity and demonstrating a significant result from using a texturizer. The "before and after" format is a classic and effective way to showcase product efficacy.
Summary
The video shows a person in the shower, comparing their hair before and after using a texturizer. The "before" segment is labeled "1 year ago" and shows the person washing their hair. The "now" segment shows the person with significantly different hair texture, also in the shower.