This $3,888 phone does nothing

@hypebeast

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Views

18.8K

Likes

466

Comments

13

Shares

20

Promoted product

NOT PHONE

Why it worked

The video leverages a high price point and a paradoxical concept (a phone that does nothing) to create intrigue and discussion. The focus on luxury, craftsmanship, and the desire for digital detox taps into a common sentiment, making it highly shareable.

Summary

The video showcases the "NOT PHONE," a $3,888 solid brass object designed to replace smartphones and encourage intentional stillness. It highlights the craftsmanship and the concept of disconnection as a luxury.

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Transcript, structure and on-screen text

5 beats and 2 lines of on-screen text — the parts you need to write your own version.

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Original caption

“NOT PHONE” does absolutely nothing. No apps, no notifications, no screen - just a 550 gram block of solid brass designed to replace endless scrolling with intentional stillness. Made in Tsubame-Sanjo, a region in Japan with over 400 years of metalworking tradition, NOT PHONE frames the ability to disconnect as the ultimate modern luxury. #Phones #PhoneTok #Analog #ModernLuxury #NotPhone