00:00

@pahseeta

20.6K followers · usually 4.2K views a post

Views

26.6K

Likes

2.7K

Comments

20

Shares

281

SoundTikTok sound · The Perfect Girl

Promoted product

Steve Madden

Sign up for SM Pass today. Shop your favorite Steve Madden shoes, handbags, apparel and accessories. Buy now and pay later.

4 videos4 creators

Why it worked

The video likely performed well due to the aspirational yet accessible nature of finding a designer item like a Steve Madden bag at a discount retailer like Marshalls. The visual focus on the product and the implied 'deal' aspect appeals to bargain hunters and fashion-conscious viewers.

Summary

The video shows a black Steve Madden handbag with a leopard print scarf tied to the handle. The bag is displayed in a shopping cart at Marshalls, highlighting a potential deal.

Structure

1Showcasing handbags on display at Marshalls
2Focusing on a specific black Steve Madden handbag
3Adding a leopard print scarf to the bag
4

Original caption

@Marshalls for the W #marshalls #marshallsfind #bagoftheday #blackbag #stevemadden

More from @pahseeta

Product placement

Steve Madden: ACTS - it is the brand name visible on the bag being shown and purchased. Removing it would not change what happens in the video, but it is the specific product being highlighted. Marshalls: APPEARS - it is the store where the bag is being purchased, indicated by on-screen text and implied by the context of a discount retailer. Removing it would not change what happens in the video.