The video likely performed well due to the creator demonstrating a popular makeup hack (using concealer as foundation) with a well-known beauty brand. The visual demonstration and clear on-screen text make it easily understandable and shareable.
Summary
The creator demonstrates using L'Oréal Infallible Full Wear Concealer as a foundation. She applies the concealer to her face and blends it in with a brush.
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Transcript, structure and on-screen text
3 beats and 2 lines of on-screen text — the parts you need to write your own version.