HIGHLIGHTER AS CONCEALER??

@jordyn_wood

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SoundTikTok sound · original sound - karmaatica

Promoted product

L'Oréal Paris Lumi Glotion

Discover all Makeup, Skin care, Men & Hair Products on the L

2 videos2 creators

Why it worked

The video leverages a common beauty hack format, posing a question that sparks curiosity and offers a practical, visually appealing solution using a recognizable drugstore product.

Summary

The creator demonstrates a makeup hack using a L'Oréal Paris Lumi Glotion highlighter as a concealer. She applies it under her eyes to achieve a luminous and brightened effect.

Structure

1Introduction of the hack: Highlighter as concealer?
2Application of highlighter under the eyes
3Blending the product
4Showing the final luminous result

Product placement

L'Oréal Paris Lumi Glotion: ACTS - used as a concealer to brighten the under-eye area. Removing it would change the video's demonstration. L'Oréal Paris USA: APPEARS - a watermark/brand name on the product. Removing it would not change what happens in the video.

Original caption

Would you try this concealer hack?! It def gives a very luminous undereye & glow ✨#concealerhack #highlighterhack #makeuphacks #creatorsearchinsights @loréal paris usa