I'm doing a giveaway

@juliaaachubb

37.1K followers · usually 4.0K views a post

Views

15.6K

Likes

1.9K

Comments

1.1K

Shares

73

SoundTikTok sound · original sound - juliaaachubb

Promoted product

Parke Mockneck

Why it worked

The creator leverages a milestone (50K followers) to create excitement and engagement through a giveaway. The clear entry requirements and the desirable prize encourage participation and sharing.

Summary

The creator is hosting a giveaway for a Parke mockneck sweater to celebrate reaching 50,000 followers. To enter, viewers must follow her on TikTok and Instagram and comment a cupcake emoji on the video.

Structure

1Announce giveaway for 50K followers
2Showcase the prize (Parke mockneck)
3Explain entry requirements (follow TikTok/Insta, comment)
4Mention winner announcement criteria
5Express excitement for first major giveaway

Product placement

Parke Mockneck: ACTS - it is the prize in a giveaway, and the creator shows a picture of it. Removing it would change the video's purpose. Parke: APPEARS - it is the brand name on the sweater shown in the giveaway image. Removing it would not change what happens in the video.

Original caption

my first ever giveaway for 50K⭐️ Chance to win the “ sprinkle” Parke mockneck 🧁 HOW TO ENTER: • follow my TikTok • follow my ig @juliacchubb • comment a “🧁” on this vid Winner will be announced when I hit 50K goodluck you guys!🩷 #parke #mockneck #birthdaydrop #giveaway #viral @Parke

More from @juliaaachubb

Call to action

follow me on here follow my insta @juliacchubb comment "🧁" on this vid

On-screen text

PARKE MOCKNECK GIVEAWAY for 50K! size: L / XL enter the giveaway: follow me on here ✨ follow my insta @juliacchubb ✨ comment "🧁" on this vid

Transcript

I'm doing a giveaway We are so close to hitting 50K If you didn't see my Parke crash out video, I bought two mocknecks this morning by accident. I'm just trying to change a bad experience into a really good one. I will be giving away the sprinkle Parke mockneck from the birthday drop. It is in size large/XL. All you have to do to enter this giveaway is give me a follow, follow me on Insta @juliacchubb and then comment a cupcake on this vid. I'll be announcing the winners once I hit 50K, which is hopefully really, really soon. The winner will be messaged privately so you know it's legit. I'm so excited. This is my first ever giveaway, my first ever like big milestone on here. So I'm excited about that. Love you guys, good luck.