come work my last shift with me at ARITZIA

@juliaaachubb

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Why it worked

The video taps into the relatable experience of leaving a job, particularly a retail one, and combines it with a "day in the life" format that showcases the brand's products and atmosphere. The creator's emotional connection to leaving the job makes the content engaging and authentic.

Summary

The creator is vlogging her last shift working at Aritzia, expressing sadness about leaving but excitement for her new job in beauty marketing. The video shows her daily tasks at the store, including organizing clothes and interacting with the retail environment, before she clocks out for the final time.

Structure

1Driving to work for the last shift
2Getting ready and showing outfit
3Arriving at Aritzia and clocking in
4Performing work tasks (sorting, sizing, stocking)
5Showcasing new arrivals and store displays
6Clocking out and leaving the store

Product placement

Aritzia: ACTS - it is the place where the creator works and shops. Removing it would change the video's context and narrative. It is a retail clothing store.

Original caption

my last Aritzia vlog🐞⭐️ I’m so so sad to say goodbye but so excited for what’s to come! @Aritzia #aritzia #styleadvisor #Vlog #workfit #aritziahaul

More from @juliaaachubb

Their other posts in the index, biggest breakout first.

On-screen text

come work my last shift with me at ARITZIA OOTD atelier operations more running... obsessed w camo for fall sorting + sizing polar fleece szn + fall coat szn last time clocking out! shopping_

Transcript

come work my last shift with me at ARITZIA come work my last shift with me at ARITZIA I am so so sad about this. I got a job in beauty marketing so I had to quit Aritzia. So many goodbyes. This is so sad. It's gonna be a sad day. OOTD atelier operations I'm already know more running... obsessed w camo for fall obsessed w camo for fall sorting + sizing sorting + sizing sorting + sizing sorting + sizing polar fleece szn polar fleece szn polar fleece szn polar fleece szn + fall coat szn + fall coat szn last time clocking out! shopping_ shopping_ I got to know you all so well and I'm so sad to be leaving. I also bought these pants. We're done working at Aritzia. Bye Aritzia. I also bought these pants.