WATERMELON

@tj4official

99.6K followers · usually 12.7K views a post

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SoundTikTok sound · Volt Slope

Promoted product

Celsiuscelsius.com

With a unique blend of key vitamins, Celsius energy drink is your partner to an active lifestyle. These energy drinks are clinically proven to function and also contain no sugar, aspartame, artificial flavors, colors or preservatives!

10 videos9 creators

Why it worked

The video effectively integrates a product (Celsius energy drink) into a relatable fitness routine, showcasing its use during various exercises. The creator's physique and the aspirational lifestyle elements (nice cars, gym equipment) likely resonate with the target audience, making the product placement feel natural and aspirational.

Summary

The video shows a man performing various exercises including leg presses, bench presses, and leg extensions. He is seen drinking a Celsius energy drink throughout his workout and walking outdoors. The focus is on his fitness routine and the energy drink as a companion.

Structure

1Walking out of garage
2Drinking Celsius
3

Original caption

Ready to attack the day 💪🏾

More from @tj4official

Product placement

CELSIUS LIVE FIT SPARKLING WATERMELON (ACTS - the user drinks it for energy during workouts, and the can is shown prominently. Removing it would change the context of the video as it's presented as a fitness aid. It is the subject of the video.)

On-screen text

WATERMELON CELSIUS LIVE FIT SPARKLING WATERMELON ESSENTIAL ENERGY ACCELERATES METABOLISM BURNS BODY FAT 0 12 FL OZ (355mL) 0 GF NON GMO VERIFIED No High Fructose Corn Syrup No Aspartame No Artificial Colors ESSENTIAL VITAMINS Proven in 8 Published University Studies HOW DOES IT WORK? CELSIUS' proprietary MetaPlus formula, including green tea with EGCG, ginger and guarana seed, turns in thermogenesis, a process that uses your body's own heat to burn calories. Drinking CELSIUS prior to fitness activities helps energize, accelerate metabolism, burn body fat and calories. CELSIUS provides ESSENTIAL ENERGY TO LIVE FIT. ESSENTIAL ENERGY ACCELERATES METABOLISM BURNS BODY FAT Your Ultimate Fitness Partner celsius.com @celsiusofficial