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12.3Talking HeadContrarian hookSaaS
Hook
The average successful founder is someone no VC will return a call from.
@philsmy
5.7K followers · usually 1.5K views a post
Views
18.0K
Likes
850
Comments
93
Shares
108
Why it worked
The video uses a contrarian hook that challenges a widely held industry belief, immediately establishing credibility by citing data and personal experience before introducing the product as a solution.
Summary
The creator challenges the venture capital industry's bias toward young founders by citing data showing that older founders are more successful. He announces that he is using his own capital to invest in developers and solo founders over 50 through his firm, Code Grey Investments.
Structure
- 1Challenge the stereotype of the young founder
- 2Present data on founder age and success
- 3Critique the VC industry's funding bias
- 4
Original caption
The average successful founder is someone no VC will return a call from. Economists matched IRS and Census records for 2.7 million founders and found the average founder behind the fastest-growing startups in America was forty-five. A fifty-year-old was twice as likely to build a breakout as a thirty-year-old. Founders in their twenties made up less than one percent of the top performers. The industry still funds the hoodie and the garage instead of the evidence, and rewards founders who look desperate over the ones who've already been burned by the pattern. I'm putting my own money where that mismatch is, backing developers and solo founders over fifty through Code Grey Investments. If you're over fifty and building something real, that's who I want to hear from. My guides, calls, and programs are in the link in bio. #entrepreneurship #startup #solofounder #saasfounder #foundercoach
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