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All breakouts
96.3Silent UGCOther hookLifestyle
Hook
dark cherry gloss
@labeautybar
11.6K followers · usually 845 views a post
Views
79.9K
Likes
6.0K
Comments
19
Shares
784
Why it worked
The video leverages a high-contrast, trendy 'before and after' transformation that visually demonstrates the product's effectiveness in a professional salon setting.
Summary
A hair stylist demonstrates a professional hair coloring process using Redken products to achieve a dark cherry gloss finish. The video shows the application and the final result on a client.
Structure
- 1Before shot of hair
- 2Application of hair color
- 3Final reveal of the dark cherry gloss
Product placement
Redken: (a) ACTS — the creator uses Redken hair color products to perform a professional hair transformation, which is the central action of the video. Removing the brand would change the video as it is the specific product used for the service.
Original caption
the color of fall has arrived 🍒✨ using @Redken for a fun pop of color #fyp #darkcherryhair #darkred #cherryhair #fallhairinspo