@itsnotuitsjessie — 145x breakout

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just a reminder that you don't have to line up for matcha powders in kyoto when the sweetest lady at this small family owned tea shop will literally hand pick the perfect matcha for you. support small businesses when you're travelling! <3

@itsnotuitsjessie

4.2K followers · usually 4.6K views a post

Views

663.7K

Likes

100.6K

Comments

177

7.0K

Promoted product

岸松園老舗

Why it worked

The video taps into the desire for authentic travel experiences and supports the trend of supporting small, local businesses. The creator's genuine enthusiasm and the visual appeal of the matcha create a compelling recommendation.

Summary

The creator highlights a small, family-owned tea shop in Kyoto where a sweet lady hand-picks the perfect matcha powder. She encourages viewers to support small businesses when traveling and shares her positive experience purchasing matcha from this shop.

Structure

1Introduction to a Kyoto tea shop
2Highlighting the personalized service of the shop owner
3Showcasing the quality and color of the matcha
4Mentioning the price and recommending the shop
5Encouraging viewers to visit and support small businesses

Product placement

岸松園老舗 (Kishimotono Shiro) ACTS - it is a small family owned tea shop that sells matcha powders. Removing it would change what happens in the video. marukyukoyamaen APPEARS - it is a brand of matcha powder shown on a shelf. Removing it would not change what happens in the video.

Call to action

go say hi!

Original caption

I haven’t gotten to try the matcha yet, but judging by the smell and colour, i think i’ll be very pleased. I meannn just look at that GREEN!!!! 💚 I picked up two, 40g tins based on her recommendations for a creamy, nutty latte for only ¥4,460!!! Not to mention, she was the sweetest woman ever and was so eager to help 🥹🥹🥹 go say hi! <3 📍 岸松園老舗 #kyototravel #kyotomatcha #marukyukoyamaen #japantravel #ujimatcha