Why it worked
The video combines a popular hair tutorial format with a clear, upcoming product launch (half wigs), leveraging the creator's existing audience and the aspirational nature of hair transformations.
Summary
The creator demonstrates their curly hair routine, starting with putting on a half wig and then styling it. They show the products and tools they use, including a Revlon diffuser, and mention they will be selling half wigs soon.
Product placement
Living proof (ACTS - appears in a bag of hair products, likely used in the routine, removing it would change the products shown)
Pattern (ACTS - appears in a bag of hair products, likely used in the routine, removing it would change the products shown)
Olaplex (ACTS - appears in a bag of hair products, likely used in the routine, removing it would change the products shown)
Amika (ACTS - appears in a bag of hair products, likely used in the routine, removing it would change the products shown)
Revlon (ACTS - appears to be a hair dryer with a diffuser attachment, used in the routine, removing it would change the hair drying process shown)