Why it worked
The video taps into the popular 'clean girl makeup' aesthetic, which emphasizes a natural, effortless look. The use of water-based products aligns with this trend, and the creator's clear demonstration makes the tutorial easy to follow.
Summary
The creator demonstrates a 'clean girl makeup' look using several water-based complexion products. She applies a water tint, bronzer, and blush, followed by mascara and lip liner, to achieve a natural, dewy finish.