Founder pitches to Millionaire for Investment!

@theventureroom

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Promoted product

The Mobile Spakimmiecosmetics.com

Kimmie Cosmetics — Book Your Style

Why it worked

The video leverages the high-stakes 'Shark Tank' style format featuring a well-known industry figure, which creates immediate authority and tension that keeps viewers engaged.

Summary

Entrepreneur Kimberley pitches her mobile spa business to retail mogul Ray Kelvin. Despite Ray's skepticism regarding scalability and margins, Kimberley demonstrates her business's success and profitability.

Structure

1Introduction of the founder and her mobile spa business
2Ray questions the target demographic and service offerings
3Kimberley explains her team structure and geographic reach
4Ray challenges the scalability and marketing strategy

Original caption

Mobile Spa entrepreneur Kimberley founder of @Kimmie Cosmetics-TheMobileSpa takes the hot seat to pitch her luxury, on-the-go beauty business to retail legend and Ted Baker founder Ray Kelvin. Kimberley brought a brilliant concept to bring the full salon experience straight to people's doorsteps, but Ray put her on the spot when the conversation turned to scalability and margins. Even under pressure, Kimberley stood her ground with some seriously impressive 6-figure numbers! Do you think Ray was too quick to pass on this mobile beauty concept, or are his doubts about scaling a hands-on service fair? Winners from this series get 1-1 Mentorship with Ray Kelvin, one of the most successful fashion brands in the UK. #entrepreneur #pitch #business #entrepreneurship #founder

More from @theventureroom

Product placement

The Mobile Spa business is the central subject of the pitch.

On-screen text

Founder pitches to Millionaire for Investment! RAY KELVIN VALUATION £200M+ FOUNDER OF TED BAKER LONDON KIMBERLEY RUN A MOBILE HAIR SPA BUSINESS THE MOBILE SPA KIMMIE COSMETICS HAIR SPA BUSINESS I TAKE A WHOLE SALON SPA EXPERIENCE TO PEOPLE'S HOMES AND I HELP DO SPA FACIALS AND LUXURY MASSAGES IN THE COMFORT OF PEOPLE'S HOMES IS IT A PARTICULAR HAIR STYLING FOR ETHNIC GROUPS OR NOT? IT MAINLY TARGETS AFRO-CARIBBEAN HAIR SO YOU CAN DO ANYTHING I ABSOLUTELY CAN DO IT FOR ME I NOW DO FACIALS BEARD TREATMENTS HAVE YOU STARTED I HAVE I'M 2 YEARS IN AMAZING! I'VE BUILT A TEAM OF 10 PEOPLE SO I HAVE STAFF MEMBERS THAT ALSO GO TO DIFFERENT AREAS SO AS I'M IN ESSEX LONDON MY OTHER TEAM WILL BE IN HERTFORDSHIRE I'M WORRIED ABOUT SCALABILITY UM, I'M ALREADY- WHAT'S YOUR FIRST YEAR PLAN? SO, IT'S THE- I'VE ALREADY SCALED BECAUSE I TOOK MY BUSINESS TO DUBAI IN FEBRUARY AND WHILST I WAS IN DUBAI MY BUSINESS WAS STILL FULLY OPERATING HERE WITH MY TEAM HERE DO YOU PICK UP YOUR BUSINESS FROM DIRECT MARKETING? EVERYTHING'S FROM SOCIAL MEDIA AT THE MOMENT TELL ME ABOUT THE MARGIN STRUCTURE THE MARGIN STRUCTURE? YEAH I- SORRY UM- YOU'RE UNDER PRESSURE NOW AREN'T YOU? I AM UNDER PRESSURE 'CAUSE THE MARGIN BIT IS THROWING ME OFF HOW MUCH DO YOU CHARGE A SESSION? BETWEEN £100 TO £300 AND HOW MUCH DO YOU GIVE YOUR GUYS? £100 SO ARE YOU ACTUALLY MAKING A PROFIT? I'M MAKING A HELL OF A LOT OF PROFIT WHAT PROFIT HAVE YOU MADE IN THE LAST 6 MONTHS? FIRST YEAR I DID DO- I TURNED MY BUSINESS INTO A 6 FIGURE BUSINESS YEAH 40,000 OF THAT WAS PROFIT WELL YOU'VE DONE VERY, VERY WELL THANK YOU LOOK IT'S NOT A BUSINESS I'D INVEST IN YES BUT I THINK YOU'RE DOING SOMETHING REALLY, REALLY GOOD THANK YOU SO I NEED YOU TO KEEP GOING GET UP EARLY AND HEAD ON WELL DONE THANK YOU

Transcript

Founder pitches to Millionaire for Investment! What's your name today? My name's Kimberley and I run a mobile hair spa business. Mobile? Hair spa business. I take a whole salon and a spa experience to people's homes and I help do spa treatments, facials and luxury massages in the comfort of people's homes. Is it a particular hair styling for ethnic groups or not? It mainly targets Afro-Caribbean hair. So you can do anything? I absolutely can. Do it for me? I now do facials and beard treatments. Have you started? I have, I'm 2 years in. Amazing! I've built a team of 10 people so I have staff members that also go to different areas. So as I'm in Essex, London, my other team will be in Hertfordshire. I'm worried about scalability. Um, I'm already- What's your first year plan? So, it's the- I've already scaled because I took my business to Dubai in February and whilst I was in Dubai my business was still fully operating here with my team here. Do you pick up your business from direct marketing? Everything's from social media at the moment. Tell me about the margin structure. The margin structure? Yeah. So I- Sorry. You're under pressure now, aren't you? I am under pressure, 'cause the margin bit is throwing me off. How much do you charge a session? Between £100 to £300 depending on what they want. And how much do you give your guys? £100. So are you actually making a profit? I'm making a hell of a lot of profit. What profit have you made in the last 6 months? First year I did do- I turned my business into a 6 figure business. Yeah. 40,000 of that was profit. Well you've done very, very well. Thank you. Look, it's not a business I'd invest in. Yes. But I think you're doing something really, really good. Thank you. So I need you to keep going, get up early and head on. Well done. Thank you.