using crash tested car restraints does matter btw

@myboyrudder

566.3K followers · usually 43.2K views a post

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1.2M

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SoundTikTok sound · Start Me Up - Remastered 2009

View velocity

+192.5K views over 23.1d · ~8.3K/day · 4 observations

Promoted product

mimSAFE

Closed luggage compartment

Why it worked

The video uses dramatic and impactful crash test footage to visually demonstrate the critical importance of pet safety restraints, appealing to pet owners' emotional desire to protect their animals.

Summary

This video demonstrates the importance of using crash-tested car restraints for pets. It shows crash test footage of dog dummies and crates being subjected to high speeds, highlighting how these restraints can prevent serious injury or death in the event of an accident.

Structure

1Introduction to crash testing for pets
2Demonstration of unsecured dog dummy in a vehicle
3Crash test of a dog crate (MultiCage)
4Crash test of a dog restraint system (mimSAFE)
5

Original caption

for their safety and YOURS. 🫶🏻

More from @myboyrudder

Product placement

mimSAFE: APPEARS - a logo on screen, does not change what happens in the video. VarioBarrier: ACTS - a dog restraint system, its effectiveness is demonstrated by a crash test. Removing it would change what happens in the video. MultiCage: ACTS - a dog crate system, its effectiveness is demonstrated by a crash test. Removing it would change what happens in the video. Center for Pet Safety: APPEARS - a logo on screen, does not change what happens in the video. RISE Research Institutes of Sweden: APPEARS - a research facility where crash tests are performed, does not change what happens in the video.

On-screen text

using crash tested car restraints does matter btw unsecured dog dummy 37 kg vehicle 40 km/h Center for Pet Safety mgo research corporation Sled Test Facility Subaru V15-585 F Care by mimSAFE mimSAFE Crash test at RISE Research Institutes of Sweden V13-697 F MultiCage Crash test at RISE Research Institutes of Sweden V17072 Crash tests performed at the independent RISE, Research Institutes of Sweden VarioBarrier Crash tests performed at the independent RISE, Research Institutes of Sweden