MY DARWIN'S PET FOOD PARTNERSHIP

@myboyrudder

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SoundTikTok sound · original sound - myboyrudder

Promoted product

Darwin's Pet Food

Fresh raw dog and cat food delivered to your door. Darwin’s uses natural ingredients and veterinarian-formulated recipes to help pets live longer, healthier lives.

Why it worked

The video effectively blends a personal story about a pet's health with a philanthropic message, leveraging the creator's long-standing relationship with the brand to highlight the positive impact of audience support on animal welfare.

Summary

The creator announces the end of her partnership with Darwin's Pet Food, explaining that while the food was beneficial for her dog's health, it's no longer the best option. She expresses gratitude to her audience for their support through her code, which has led to significant donations to ChainFree USA and food donations to rescues.

Structure

1Announcing the end of the Darwin's partnership
2Recounting the positive history with Darwin's
3Explaining the decision to end the partnership
4

Original caption

$100K donated!! thank you for helping me support @ChainFree + many more dogs and people 🖤 @darwin's

More from @myboyrudder

Product placement

Darwin's Pet Food: ACTS - the creator discusses feeding it to her dog, and how it helped with his ear infections. This is a demonstrated use of the product, and removing it would change the video's narrative. ChainFree USA: APPEARS - mentioned as a charity that Darwin's donates to. Removing it would not change what happens in the video. ChainFree: APPEARS - logo on Kyle's shirt. Removing it would not change what happens in the video.

On-screen text

MY DARWIN'S PET FOOD PARTNERSHIP Rudder will no longer be eating Darwin's Pet Food, and I wanted to talk about this because I don't think it's any secret that I have a long-standing history with the brand, starting in 2018 when I began feeding Darwin's to Rudder. It was the first food that got rid of his chronic ear infections. I kept feeding Darwin's to Rudder and in 2021, I began partnering with them professionally as a content creator. However, Darwin's is no longer the most appropriate or best food option for Rudder, and therefore my partnership with Darwin's is coming to an end. I want to say the most genuine and sincere thank you to everybody who has used my Darwin's code because I am not sure if you realize the impact you have helped me make, Every time somebody used my code since 2021, Darwin's has made a cash donation on my behalf to a charity of my choice. Through our partnerships, Darwin's has donated close to $100,000 of that being donated to ChainFree USA, an organization I absolutely love and admire. In addition to the cash donations made, I have been able to donate thousands of pounds of food to rescues, service dogs in training, foster dogs, and private individuals in need, as well as doing monthly, *giveaways on my social media. Thank you for helping me make all of that possible. And ChainFree USA, wanted to say thank you as well. this is Kyle from ChainFree I'm one of the founders. I wanted to send a huge thank you out to My boy Rudder and Maddie, who have helped us so tremendously in our mission to free dogs from a life on the chain. Just an hour ago, he was being tangled up in a tree, unable to move, and now he has over 800 square feet of space to live in. Over the past few years, your donations have helped us free over 100 dogs, spay and neuter dozens more, and provide countless hours of education throughout our communities.

Transcript

Rudder will no longer be eating Darwin's Pet Food, and I wanted to talk about this because I don't think it's any secret that I have a long-standing history with the brand, starting in 2018 when I began feeding Darwin's to Rudder. It was the first food that got rid of his chronic ear infections. I kept feeding Darwin's to Rudder and in 2021, I began partnering with them professionally as a content creator. However, Darwin's is no longer the most appropriate or best food option for Rudder, and therefore my partnership with Darwin's is coming to an end. I want to say the most genuine and sincere thank you to everybody who has used my Darwin's code because I am not sure if you realize the impact you have helped me make, Every time somebody used my code since 2021, Darwin's has made a cash donation on my behalf to a charity of my choice. Through our partnerships, Darwin's has donated close to $100,000 of that being donated to ChainFree USA, an organization I absolutely love and admire. In addition to the cash donations made, I have been able to donate thousands of pounds of food to rescues, service dogs in training, foster dogs, and private individuals in need, as well as doing monthly, *giveaways on my social media. Thank you for helping me make all of that possible. And ChainFree USA, wanted to say thank you as well. this is Kyle from ChainFree I'm one of the founders. I wanted to send a huge thank you out to My boy Rudder and Maddie, who have helped us so tremendously in our mission to free dogs from a life on the chain. Just an hour ago, he was being tangled up in a tree, unable to move, and now he has over 800 square feet of space to live in. Over the past few years, your donations have helped us free over 100 dogs, spay and neuter dozens more, and provide countless hours of education throughout our communities.