Why it worked
The video effectively uses a soft sell approach by focusing on the value and increased size of a popular product, appealing to existing customers and those seeking larger quantities of skincare.
Summary
This video showcases the MECCA MAX Thirst Impression Priming Hydrating Moisturiser, highlighting its new 150mL value size which is three times the original amount. It emphasizes the product's hydrating and priming benefits and directs viewers to purchase it exclusively at MECCA.
Structure
- 1Introduction of the product and question about hydration needs
- 2Showcasing the larger size of the moisturiser
- 3Highlighting the benefits and value proposition
- 4Call to action to shop at MECCA
Product placement
MECCA MAX Thirst Impression Priming Hydrating Moisturiser ACTS - it is a skincare product that is being presented as a larger value size. Removing it would change what happens in the video. MECCA ACTS - it is the retailer where the product is exclusively sold. Removing it would change what happens in the video.