Cowgirl Crush

@purelycaiya

63.9K followers · usually 5.3K views a post

Views

1.4M

Likes

18.2K

Comments

79

Shares

309

SoundTikTok sound · Sunny Side of the Stream

Promoted product

Purely Caiya soaps

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3 videos

Why it worked

The video leverages the ASMR appeal of soap cutting, combined with visually interesting and aesthetically pleasing cowgirl-themed shapes and a popular color palette. The satisfying cutting process and the unique design of the soaps likely contributed to its shareability and engagement.

Summary

The video shows the process of cutting a large block of pink soap that has been molded into various cowgirl-themed shapes like boots and horseshoes. The soap is then cut into individual bars using a wavy-edged cutter.

Structure

1Showcasing the molded soap block
2Removing the mold
3Cutting the soap block into bars
4Separating individual soap bars
5

Original caption

a little throwback to my most hated soap video ever🩷😂 this one made a lot of people mad on social media but it quickly became one of my best sellers! #soapcutting #soapasmr #soapcuttingasmr #asmrsoapcutting #handmadesoap

More from @purelycaiya

Product placement

PURELY CAIYA (brand name): This is the brand name of the soap maker. It appears as a watermark on the video. Removing it would not change what happens in the video.