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40.4Silent UGCOther hookLifestyle
Hook
cutting up the full
@purelycaiya
63.9K followers · usually 5.3K views a post
Views
204.2K
Likes
4.0K
Comments
23
Shares
191
Why it worked
The video uses ASMR-style soap cutting, which is a popular and satisfying niche on TikTok. The visually appealing designs and the rhythmic cutting action create a calming and engaging experience for viewers.
Summary
The video shows a person cutting various bars of soap with decorative elements. The soaps are cut into individual bars, revealing different designs and colors, including sunflowers, butterflies, clouds, and seashells. The process is shown for multiple soap collections.
Structure
- 1Cutting sunflower soaps
- 2Showing finished sunflower bars
- 3Cutting butterfly soaps
- 4Showing finished butterfly bars
- 5Cutting cloud soaps
- 6Showing finished cloud bars
- 7Cutting seashell soaps
- 8Showing finished seashell bars
On-screen text
cutting up the full
Summer Nostalgia soap collection
PURELY CAIYA
Original caption
August is in the air which means it’s time to start prepping for fall— we restocked the summer collection for the final time today & everything is available on the site for 15% + off until gone!✨ #handmadesoap #soapcutting #soapasmr #soapcuttingasmr #asmrsoapcutting
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