This is the same recipe.

@beth_thefirstyear

129.7K followers · usually 1.6K views a post

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SoundTikTok sound · original sound - beth_thefirstyear

View velocity

+25.1K views over 8.6d · ~2.9K/day · 8 observations

Promoted product

bakery style muffin cookbook

Why it worked

The video uses a clear visual comparison to demonstrate the effectiveness of the creator's baking tips, making the promise of the cookbook tangible and desirable.

Summary

The creator demonstrates two muffins made from the same recipe, highlighting how using her four tips results in larger, bakery-style muffins. She then promotes her TikTok shop where viewers can purchase her cookbook containing these recipes and tips.

Structure

1Show two muffins from the same recipe
2Highlight the difference in size
3Explain the difference is due to 4 tips
4Promote cookbook for sale on TikTok shop

Call to action

Visit my TikTok Shop to get my bakery style muffin cookbook where I share all of my tips and tricks PLUS 30 of my favorite muffin recipes!

Original caption

You can’t argue with these results!! ⬆️⬆️⬆️ I’m Beth, the muffin expert, and I’ve mastered making bakery style muffins at home. Now, I’m teaching you! 🫵 Visit my TikTok Shop to get my bakery style muffin cookbook where I share all of my tips and tricks PLUS 30 of my favorite muffin recipes! #muffinlady #muffins #muffinrecipes #bigmuffins #costcomuffins