@beth_thefirstyear — 13x breakout

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Normal muffin vs SUPERDOME muffin

@beth_thefirstyear

129.7K followers · usually 1.6K views a post

Views

20.1K

Likes

466

Comments

View velocity

+2.2K views over 8.6d · ~258/day · 8 observations

Why it worked

The video uses a simple, visually striking comparison between a "normal" and a "superdome" muffin, which is highly relatable and taps into a common desire for visually appealing baked goods. The clear "win" for the superdome muffin and the direct call to action encourage engagement.

Summary

The video compares a "normal" muffin with a "superdome" muffin, showcasing how to achieve the latter. It highlights that the "superdome" muffin wins and encourages viewers to comment "muffin".

Structure

1Normal muffin vs Superdome muffin
2Introducing the "superdome" muffin
3Demonstrating how to achieve a "regular muffin"
4Declaring "Superdome Wins"
5Call to action to comment "muffin"

Call to action

Comment "muffin" !

On-screen text

Normal muffin vs SUPERDOME muffin regular muffin SUPERDOME WINS Comment "muffin" ! ⬇️⬇️⬇️

Transcript

Original caption

Which muffin are you picking? 👀 In case you’re new here — Hi! 👋🏻 I’m Beth, the muffin expert! I teach people how to make big, bakery style muffins right in their very own kitchens. After spending MONTHS testing different muffin recipes, I’ve simplified my strategy into 4 easy tips: 1. Let your batter rest for 15 minutes before scooping it into your muffin pan. 2. Fill your muffin liners REALLY full with batter — I like to do 6-8 tablespoons of batter. 3. Only fill every other muffin spot in your pan so that the muffins don’t run into each other. 4. Start baking your muffins at 425°F for the first 7 minutes, then lower the oven temp to 350°F for the remaining bake time. Head to my TikTok Shop to buy my cookbook, where you’ll find these tips and 30 unique muffin recipes! #muffinrecipes #muffinlady #muffins #bigmuffins #superdomemuffins