if i influence you to buy anything, PLEASE let it be this

@cinceyagarland

144.5K followers · usually 9.1K views a post

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Promoted product

K18 Hair

We're a biotech-powered brand breaking the rules of haircare. Beloved by the PRO community and at-home users in 100+ countries, K18 has over 20+ billion TikTok views and 25+ prestigious awards. Our growing lineup of intentional, biology-first haircare is all about unlocking next-level expression for all.

4 videos3 creators

Why it worked

The creator uses a relatable scenario (waiting for hair to get greasy) and a strong, enthusiastic endorsement of the product, framing it as a 'must-have' item. The use of trending hashtags and a popular sound likely contributed to its reach.

Summary

The creator applies K18 hair treatment to her hair after waiting for it to get greasy. She expresses her strong endorsement of the product, calling it 'magic' and 'that girl'.

Free account

Transcript, structure and on-screen text

4 beats, a 49-word transcript and 2 lines of on-screen text — the parts you need to write your own version.

Original caption

Waited several days and 3 workouts to make my hair get extra greasy 🫡🍭🧁🩵✨ @K18 Hair this is legit MAGIC #k18 #k18results #hairtok #hairinspo #hairstyle (this is not sponsored content, i just love the product) saw @SAVANNAH HURD make one similar and this product is literally just THAT GIRL