if i influence you to buy anything, PLEASE let it be this

@cinceyagarland

145.8K followers · usually 15.3K views a post

Views

38.7K

Likes

2.7K

Comments

67

Shares

146

SoundTikTok sound · Oh oh oh

View velocity

+3.1K views over 27.0d · ~116/day · 4 observations

Promoted product

K18 Hair

We're a biotech-powered brand breaking the rules of haircare. Beloved by the PRO community and at-home users in 100+ countries, K18 has over 20+ billion TikTok views and 25+ prestigious awards. Our growing lineup of intentional, biology-first haircare is all about unlocking next-level expression for all.

10 videos9 creators

Why it worked

The creator uses a relatable scenario (waiting for hair to get greasy) and a strong, enthusiastic endorsement of the product, framing it as a 'must-have' item. The use of trending hashtags and a popular sound likely contributed to its reach.

Summary

The creator applies K18 hair treatment to her hair after waiting for it to get greasy. She expresses her strong endorsement of the product, calling it 'magic' and 'that girl'.

Structure

1Creator waits for hair to get greasy
2Creator applies K18 hair treatment
3Creator expresses love for the product
4

Original caption

Waited several days and 3 workouts to make my hair get extra greasy 🫡🍭🧁🩵✨ @K18 Hair this is legit MAGIC #k18 #k18results #hairtok #hairinspo #hairstyle (this is not sponsored content, i just love the product) saw @SAVANNAH HURD make one similar and this product is literally just THAT GIRL

More from @cinceyagarland

Product placement

K18 Hair: it ACTS as a hair treatment product that the creator applies to her hair to improve its condition. Removing it would change the video's focus and outcome. K18: it APPEARS on the product bottle. Removing it would not change what happens in the video.

On-screen text

if i influence you to buy anything, PLEASE let it be this

Transcript

Waited several days and 3 workouts to make my hair get extra greasy 🫡🍭🧁🩵✨ @K18 Hair this is legit MAGIC #k18 #k18results #hairtok #hairinspo #hairstyle (this is not sponsored content, i just love the product) saw @SAVANNAH HURD make one similar and this product is literally just THAT GIRL