@meglovesdata — 9x breakout

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Removing my lash extensions for the first time in 3 years...

@meglovesdata

12.7K followers · usually 32.4K views a post

Views

272.6K

Likes

10.8K

Comments

122

Why it worked

The video taps into a relatable beauty trend ('lash blindness') and creates anticipation for a follow-up reaction, leveraging personal vulnerability to drive engagement.

Summary

The creator documents the process of removing her lash extensions after three years and reflects on her appearance without them. She plans to show her boyfriend his first reaction to her natural lashes in a follow-up video.

Structure

1Creator at the salon getting lashes removed
2Reflecting on the change in her appearance
3The removal process
4Revealing her natural lashes
5Planning a follow-up reaction video

On-screen text

Removing my lash extensions for the first time in 3 years... Natural lashes in 3 2 1 IS LASH BLINDNESS REAL Boyfriend lash reveal in part 2...

Transcript

Removing my lash extensions for the first time in 3 years... Oh my god. I truly have not seen my lashes in so long. I always told myself that lashes are the one self-care thing that I could never give up. And here I am today. I am about to take off my lashes for the first time in like over 3 years. This I feel like is going to look so different and I'm kind of scared. So, wish me luck guys. So sad. This one you can open your eye, okay? Close it. Oh, close it. Sorry. Oh my god. Oh my god. I truly have not seen my lashes in so long. All right, are you guys ready? Natural lashes in 3, 2, 1. This is me without lashes. Is lash blindness real? All right, we're going to go home and we're going to get Daniel's reaction because in our entire time together, he has never seen me without lashes. Boyfriend lash reveal in part 2...

Original caption

This video is for my fellow medium/high maintenance girlies, if that’s not you keep scrolling. Do we think lash blindness is real?? #lashextension #SelfCare #lashblindess