Why it worked
The video taps into a shared cultural moment by connecting a popular artist's music with relatable existential anxieties about the state of the world and economic inequality, creating a strong emotional resonance with the audience.
Summary
The creator discusses Hozier's unreleased song "But the Wages," highlighting its themes of societal issues and economic disparity. The video features clips of Hozier performing the song.
Structure
- 1Introduction to Hozier's music and existential crises
- 2Introduction of the unreleased song "But the Wages"
- 3Explanation of the song's themes (rising costs, societal issues)
- 4Mention of the song's availability on YouTube
- 5Recitation of song lyrics (Verse 2 and Chorus)
Product placement
Hozier (musician): appears as the subject of the video, performing a song. Removing him would change the video. Hozier UNRELEASED "But the Wages" (song): appears as the subject of the video, being discussed and performed. Removing it would change the video. YouTube (platform): appears as a watermark/attribution in the bottom right corner, indicating where the video was sourced from. Removing it would not change the video.
On-screen text
if you love Hozier's music
and you frequently
have existential crises
about the state of the
world you need to hear
his unreleased song called but the wages
it's about how everything's going up
bills missiles earth
temperature
except the wages that
people get paid there's
a few clips of it on YouTube
[Verse 2]
Don't mention the rent
Or the money that's spent
Keeping the banks in good health
Or ridiculous claims
Or the level of blame
Pointed to anything else
And preachy musicians
And those stuck in prisons
For scarcely enough for a blunt
Or the pressure of blood
That new hotel in the hood
With an oligarch's name on the front
[Chorus]
It's all going up but the wages
And maybe it's time