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13.0Silent UGCDirect Question hookCreator Economy
Hook
Imagine seeing this at 6 am
@heyarthurjay
55.8K followers · usually 23.3K views a post
Views
302.4K
Likes
3.4K
Comments
36
Shares
51
Why it worked
The humor of the creator's daily prank on their mom, combined with the relatable act of getting coffee, likely resonated with viewers. The short, punchy format and clear visual of the coffee transaction made it easily digestible.
Summary
The video shows a person at a Starbucks drive-thru window receiving a coffee. Text overlays indicate this is day 197 of sending their mom a coffee every day because she dislikes it, with the creator taking a large gulp of the coffee themselves.
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Transcript, structure and on-screen text
4 beats and 5 lines of on-screen text — the parts you need to write your own version.
Original caption
197 #fyp #handsome #coldbrewchug #nyc #viral
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