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10.9Talking HeadStory Open hookCreator Economy
Hook
Day 236 chugging my morning coffee everyday because my mom hates it
@heyarthurjay
60.3K followers · usually 14.7K views a post
Views
158.0K
Likes
8.2K
Comments
32
Shares
165
Why it worked
The video likely worked due to its relatable, humorous premise of doing something contrary to a parent's wishes, combined with the satisfying visual of chugging a large coffee.
Summary
The creator films themselves chugging a large cold brew coffee from a cafe called FORUM, stating they do it because their mom hates it. The barista reacts with amusement.
Structure
- 1Creator orders and receives coffee
- 2Creator chugs the coffee
- 3Barista reacts with amusement
- 4On-screen text provides context and humor
Product placement
FORUM: This is a coffee shop. The logo appears on the cup and on the payment terminal. It ACTS as the place where the coffee is purchased. Removing it would change what happens in the video.
On-screen text
Day 236 chugging my morning coffee everyday because my mom hates it
RIGHT
GOOD
ONE
ENJOY
REALLY?
Transcript
RIGHT GOOD ONE ENJOY REALLY? Hahaha dude ur so chill Support Small Shops Caffeinate Responsibly
Original caption
236 #fyp #handsome #coldbrewchug #nyc #xyzbca
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