come w us to try a hidden ramen bar in sydney

@jadeculey1

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30.5K

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SoundTikTok sound · original sound - thesimplelifela

Promoted product

Chaco Ramen

Why it worked

The video effectively uses a soft-sell approach by showcasing a positive dining experience at a popular, albeit 'hidden', ramen spot. The genuine enthusiasm for the food, combined with appealing visuals of the dishes and atmosphere, creates a strong desire for viewers to try the restaurant themselves.

Summary

The video follows two people as they visit Chaco Ramen, a highly-rated ramen bar in Sydney. They enjoy the atmosphere, order drinks and appetizers, and then rave about their ramen dishes, particularly highlighting the quality of the eggs and broth.

Structure

1Arriving at Chaco Ramen
2Ordering drinks and appetizers
3Enjoying the atmosphere
4Eating and praising the ramen
5Finishing the meal and recommending the restaurant

Original caption

CHACO RAMEN - Darlinghurst 10/10 think he was right - best ramen in Sydney #ramen #noodles #sydney #food

More from @jadeculey1

Product placement

Chaco Ramen (restaurant): ACTS - it is the place where the video takes place and the food is consumed. Removing it would change the video. Kirin Ichiban (beer): ACTS - it is consumed by the creators. Removing it would change the video.

On-screen text

CHACO RAMEN come w us to try a hidden ramen bar in sydney

Transcript

My boyfriend said it was the best ramen he'd ever had, and he's only had it like three times. So I took it with a grain of salt. We had some Kirin beer to start. The whole place was actually packed. It's a pretty small space, but I feel like it adds to the vibe of it. Special Ramen, Miso Bone Marrow $27, Chilli Prawn Mazesoba $20, Drinks, Lychee Grape Chuhi $16, 4 Pines $11. We started with some salt and pepper chicken wings, which are actually beautiful. And they were super quick to come out. I got the fat, sweet pork special. And then my boyfriend got the fat chili special. Holy shit, it was so good. That egg, I don't know how they made that egg, but it was actually the nicest. It was a highlight of the meal. And then I had like bamboo shoots and noodles. The whole broth was actually such a good flavor. I haven't had ramen like this since like Japan. And the portion sizes were huge. I think it was about $30 a bowl. Go try it, it was actually to die for.