"lunch in my city" trend

@sarahbetts

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SoundTikTok sound · original sound - sarahbetts

Promoted product

Cycho's Buffalo Wings

Discover Southport’s international wing spot. Crispy wings, bold global sauces, burgers, tacos and more. Order online or book your table at CYCHO’s today.

Why it worked

The video taps into a popular and relatable trend, "lunch in my city," which encourages viewers to discover local eateries. The creators' genuine reactions and enthusiastic reviews of diverse food items, including unique flavors like ube and birria ramen, create engaging content that resonates with food enthusiasts.

Summary

Two creators participate in the "lunch in my city" trend by searching for the first small business that appears and then reviewing the food they ordered. They try an ube latte, an Osaka chicken panko sandwich, and Tokyo miso orange chicken wings from Cycho's Buffalo Wings, as well as birria ramen.

Structure

1Introducing the "lunch in my city" trend
2Searching for and identifying the restaurant
3Trying the ube latte
4

Original caption

trying the viral “lunch in my city” trend!!! 📍 Cycho’s Buffalo Wings #lunchinmycity #foodchallenge #whatsforlunch

More from @sarahbetts

Product placement

Cycho's Buffalo Wings: ACTS - it is the restaurant where the creators are getting lunch and reviewing food. Removing it would change what happens in the video. Cycho's Buffalo Wings is the subject of the video. Ube latte: ACTS - it is a drink that the creators are consuming and reviewing. Removing it would change what happens in the video. Ube latte is the subject of the video. Osaka chicken panko sandwich: ACTS - it is a food item that the creators are consuming and reviewing. Removing it would change what happens in the video. Osaka chicken panko sandwich is the subject of the video. Tonkatsu sauce: ACTS - it is an ingredient in the sandwich being reviewed. Removing it would change what happens in the video. Tonkatsu sauce is part of the subject of the video. Wasabi: ACTS - it is an ingredient in the sandwich being reviewed. Removing it would change what happens in the video. Wasabi is part of the subject of the video. Mayo: ACTS - it is an ingredient in the sandwich being reviewed. Removing it would change what happens in the video. Mayo is part of the subject of the video. Tokyo miso orange chicken wings: ACTS - they are food items that the creators are consuming and reviewing. Removing them would change what happens in the video. Tokyo miso orange chicken wings are the subject of the video. Birria ramen: ACTS - it is a food item that the creators are consuming and reviewing. Removing it would change what happens in the video. Birria ramen is the subject of the video.

On-screen text

"lunch in my city" trend Where you search "lunch in my city" and the first small business that comes up Places to Eat In Gold Coast is where you're having lunch. Cycho's Buffalo Wings, Southport This place is called Cycho's Buffalo Wings. I gotta start with the ube latte. I think it's like a purple potato. It tastes like pistachio. Mmm. Oh, I get the hype on this. Osaka chicken panko sandwich. This actually has tonkatsu sauce and wasabi. Mayo. Cheers. How do you explain how much flavour this has? It tastes like sushi in a sandwich. The menu was a very international because apparently the owners used to be flight attendants. So they had a 9 different flavors We just decided on the Tokyo miso orange. Cheers. Wow. I have never eaten chicken like this. It's like buttery. That's insane. They have these like big taste boards. GOLD COAST BEST WINGS Feel like we may need to go back there and try it. I have always wanted to try birria ramen. Oh my God. Cheers. So tasty. (But it's) Down the crack in the car seat for eternity. Life for pot two

Transcript

Oh my God. Oh my God. Today we're doing the viral lunch in my city trend. Where you search lunch in my city and the first small business that comes up is where you're having lunch. This place is called Cycho's Buffalo Wings. Cycho's Buffalo Chicken. I gotta start with the ube latte. I think it's like a purple potato. It tastes like pistachio. Mmm. Oh yeah. Oh, I get the hype on this. Oh. This is the Osaka chicken panko sandwich. This actually has tonkatsu sauce and wasabi. Mayo. Cheers. How do you explain how much flavour this has? It tastes like sushi in a sandwich. The menu was a very international because apparently the owners used to be flight attendants. So they had a 9 different flavors of fried chicken. We just decided on the Tokyo miso orange. Cheers. Wow. I have never eaten chicken like this. It's like buttery. That's insane. They have these like big taste boards. GOLD COAST BEST WINGS Feel like we may need to go back there and try it. I have always wanted to try birria ramen. Oh my God. Cheers. So tasty. (But it's) Down the crack in the car seat for eternity. Life for pot two