I've been dressing like a bum for the last 10 years

@fupalicious

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SoundTikTok sound · Parisian Swing Dream

Promoted product

Stitch Fix

You've got to try this! Stitch Fix is the personal styling service for men & women that sends handpicked clothing to your door (with free shipping & returns!). Get started now.

Why it worked

The video taps into the relatable struggle of finding clothes that fit well and are flattering, especially for specific body types. The creator's honest and humorous reactions to the outfits, combined with the "unboxing" format, create engaging content that resonates with viewers who have similar fashion challenges.

Summary

The creator unboxes and tries on clothing items from a Stitch Fix styling service. Despite the stylist's efforts, the creator dislikes most of the outfits and ultimately decides to find a new stylist.

Structure

1Introduction and decision to use a stylist
2Unboxing and trying on the first outfit (dress and vest)
3Trying on the second outfit (skirt, top, vest, and jacket)
4Trying on the jeans and combining with the vest

Original caption

Welcome back to my style glow up journey. Everyone told me to get a stylist so I got one on @Stitch Fix (not sponsored) and I unfortunately didn’t like any of the fits. I’m gonna get a new stylist and hope my next box is better. #glowupjourney #OOTD #styletips #glowupchallenge #makeover

More from @fupalicious

Product placement

Stitch Fix (ACTS - its interface is operated, it generates or edits something, a visible result comes from it, or someone says what it does for them - the creator uses it to get clothing items, and removing it would change what happens in the video)

On-screen text

*not sponsored*

Transcript

I've been dressing like a bum for the last 10 years. Everyone told me to get a stylist, so I finally did. I went back on Stitch Fix. So let's try on the outfit that my stylist put together. She sent me a pair of flats, my god, these are so ugly. This is the first outfit. Now, this is a common problem that I run into because I have an apron belly, which means that my stomach is way bigger than the rest of my body. The dress is really tight around my waist and my stomach, but very loose where my boobs and my arms are. I actually really hate this outfit. So maybe the shoes will make it better. It didn't, but I actually like the shoes so much more than I thought I would. I thought they were ugly, but they definitely look better on and they're super comfortable. This is the second outfit. I honestly thought it couldn't get worse than the first, but here it is. I'm gonna try on the sweater vest. Maybe it'll help. Nope, it definitely didn't. So maybe the shoes will help. I can confidently say that this is probably the ugliest outfit that I've ever worn. They gave me a Jean jacket, and even though it's cuter than the sweater vest, it's just still not cute. Now the very last thing I got is this pair of jeans, and I actually like these because they're so comfy, but I know they're very unflattering. I have a long torso and very short legs, and I feel like these pants make my legs look even shorter. But then I added the sweater vest, and I don't know if it's just me, but I feel like it looks a lot better all together. Overall, I don't like any of the pieces enough to keep any of them, so I think I'm gonna fire the stylist and get a new one.