designer purchases you should ONLY make in Europe

@lazymillionaireofficial

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SoundTikTok sound · Shadow of the Coffee Bean

Promoted product

designer purchases

Why it worked

The video provides practical, money-saving advice on a desirable topic (luxury fashion) using a clear, data-driven comparison. The "rich girl math" framing and relatable "treat yourself" message appeal to aspirational viewers.

Summary

The creator compares the prices of various luxury designer items in Paris versus Los Angeles, factoring in sales tax and VAT refunds. The video aims to show viewers which items are more cost-effective to purchase in Europe and which are better bought in the US, highlighting potential savings.

Structure

1Introduction to European luxury shopping
2Price comparison spreadsheet
3Analysis of savings with VAT refund
4Identifying items that make sense to buy in Europe
5Explaining the factors influencing savings (brand origin, sales tax, VAT)
6Concluding advice on smart luxury purchases

Product placement

Hermes Birkin 25 (Gold, Togo) - acts, its interface is operated to generate a visible result (price comparison), removing it would change what happens in the video. Hermes Kelly 25 (Togo/Epsom) - acts, its interface is operated to generate a visible result (price comparison), removing it would change what happens in the video. Hermes Oran sandals (calfskin) - acts, its interface is operated to generate a visible result (price comparison), removing it would change what happens in the video. Prada leather ballerinas (Nappa) - acts, its interface is operated to generate a visible result (price comparison), removing it would change what happens in the video. SL 557 Shade sunglasses - acts, its interface is operated to generate a visible result (price comparison), removing it would change what happens in the video. Cartier Juste un Clou (small model, YG) - acts, its interface is operated to generate a visible result (price comparison), removing it would change what happens in the video. Tiffany Solitaire diamond studs (1 ct tw, platinum) - acts, its interface is operated to generate a visible result (price comparison), removing it would change what happens in the video. Chanel 25 Medium (black grained calfskin, GHW) - acts, its interface is operated to generate a visible result (price comparison), removing it would change what happens in the video.

Original caption

It’s rich girl math 💁🏻‍♀️💅🏽 #luxury #birkin #chanel #europe #finance

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Transcript

I'm going to Europe in a couple of weeks and I plan to do some serious designer shopping. Don't worry, I did the hard hitting research so that you don't have to. I'm going to break down which items and which brands you actually should buy in Europe and then which ones you should wait and buy in the US. Here is my wish list with a side-by-side comparison of the price in LA versus the price in Paris. And then once you factor in the VAT refund, what your total savings will be if I buy it in Paris versus LA. Obviously, these two really depend on the VAT. Look at the price in LA versus the price in Paris, already it makes so much more sense, obviously, to buy your Birkin or your Kelly in Paris. And then once you consider how much of a refund that you're going to get for each of these items, look at the total savings of buying all of these things in Paris versus LA. Really the only thing that does not make sense to buy in Paris is these Tiffany diamond studs. I think that's because Tiffany out of all of these brands is the only one that's in America. So it's always going to be cheaper to buy it in the US. You also want to consider the sales tax that you're going to be paying for the state that you live in. So I live in California, so I'm avoiding like 9.5% sales tax. Plus the VAT refund that I'm going to get for every $10,000 let's say I spend in designer items in Europe, I'm getting anywhere from 1200 to 2000 dollars back. Literally girl math, like treat yourself, but be smart about it. There's really three findings that determine whether you should buy your designer item in Europe versus the US. Number one, if the brand is a European brand, it's always going to be cheaper to buy it in Europe. So do that. You also want to consider the sales tax that you're going to be paying for the state that you live in. So I live in California, so I'm avoiding like 9.5% sales tax. Plus the VAT refund that I'm going to get for every $10,000 let's say I spend in designer items in Europe, I'm getting anywhere from 1200 to 2000 dollars back. Literally girl math, like treat yourself, but be smart about it. It's rich girl math 💁🏻‍♀️💅🏽 #luxury #birkin #chanel #europe #finance