Dion Dawkins said he's a fan of ME? 🥺

@carrieberkk

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10.3K

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798

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28

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Why it worked

The video leverages the popularity of an NFL player and team, combined with a playful interaction and a unique fact about the team's market position, to create engaging content that resonates with fans.

Summary

A reporter interviews Buffalo Bills player Dion Dawkins on the red carpet. Dawkins playfully claims to be a fan of the reporter and then discusses the Bills' unique position as the sole New York team in the NFL, encouraging fans to support their state's team.

Structure

1Reporter introduces Dion Dawkins, playfully asking if he's a fan.
2Dawkins responds, claiming to be a fan of the reporter.
3Dawkins discusses the Bills being the only New York team.
4He encourages fans to support the Bills as the state's team.
5Reporter agrees and they say goodbye.

Product placement

The Buffalo Bills team is the subject of the conversation and is visually represented by the logo in the background.

On-screen text

Dion Dawkins said he's a fan of ME? 🥺

Original caption

GO BILLS 💙 #buffalobills #nfl #bills @Sports Illustrated @Dion Dawkins @Buffalo Bills

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Transcript

She's a bill's fan and I'm I'm a fan of hers and we're in New York City. And did you guys know that the Bills are the only New York team, but there's the Jets and the Giants, but we're the actually only New York team. But if you are a New York fan, come actually be a fan for the state that you're involved with, which is the Bills. I couldn't have set it better. Bye.